Charity of the Month


World Wildlife Fund

What is it?

WWF (World Wildlife Fund) is the world’s leading conservation organisation. They work in 100 countries and are supported by nearly 5 million people globally. They aim to “conserve nature and reduce the most pressing threats to the diversity of life on Earth”.

What do they do?

WWF is trying to protect the 6 main aspects of life on Earth: forests, oceans, fresh water, wildlife, food and climate. In their own words, “These things are not just nice to have… they are need to haves. These are the things that make it possible for us to live”.

Why do they do it?

WWF does what they do because they believe that unless their message reaches lots of people, nothing can be done. In their words, “It’s a big job. And no one person or organisation can do it alone. But together we can”. They believe that together, we can stop damaging life on earth before it is irreversible.



What can you do?


Stop using single-use plastic

Most single-use plastic ends up in the ocean and can kill millions of animals. You can get a metal straw, use a re-usable shopping bag or don’t buy vegetables in plastic wrap.

Go meatless/fishless

43% of sea pollution is fishing equipment. Farming beef creates 6 times as much greenhouse gases compared to peas. Even if it’s only one day a week, going without meat or fish can stop a lot of food and plastic going to waste.

Start walking

Cars produce greenhouse gasses, which make climate change worse. Walk, cycle or take public transport instead of driving.


To stop using up resources, we need to reduce the amount of things we use. Don’t leave the water on while you’re brushing your teeth, don’t buy unnecessary items and turn off the lights when you leave a room.





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